Web Site Design & Development

Executive Overview:

What does this mean for you?

A web site that's effective, flexible, productive, has long-term viability, and most importantly, a web site that accomplishes it's purpose.

Web site design encompasses a vast array of skills and tools. True, with only cursory skills, virtually anyone can create their own web site. But a truly engaging, effective and profitable web site requires much more.

Interface Design & Web Site Usability

Studies show a web site's appearance is one of, if not the most important aspect influencing a visitors decision-making process. The look of a professionally designed web site interface builds confidence in visitors—confidence that you provide a quality product or service, thereby encouraging them to become, not just visitors, but clients. Creating the right "look and feel" for your web site and giving it the professional appearance it deserves, is one of our guiding design directives.

Web site usability - Have you ever been frustrated by being unable to find what you're searching for on a web site? A web site's usability impacts how long a visitor stays on your site, if they find what they're looking for, if they will return, and if they make a purchase. We design using proven usability standards.

Content Development

The viewing and reading patterns of the savvy web user vary greatly from those of a casual reader. The delivery of your written message must be succinct, engaging and informative in order to reach the web audience. Our quality crafted content is second to none. We understand the personal approach to which the web user best responds and craft content accordingly.

Learn more about content development and why well crafted content is also key to a successful web marketing strategy in our Web Marketing area.

Illustration & Photography

The internet is a visual medium. Quality visuals are a must. Professional illustration and photography enhance a web site's quality and engages the viewer. The proper illustrations and photography support your message and further inform the viewer.

Engage with Flash Technology

Engage your web site visitors with a combination of animation, sound, video, and interactivity. Engaged visitors remain longer, purchase more and return more often. A Flash site or Flash component can be both engaging and informative.

You don't have to build a Flash only web site to reap it's benefits. We create Flash components for any web site, generating visual interest that keeps your audience's attention and your web site fresh. Visit our Flash Examples section to see how Flash can be used in a broad range of applications.

Flash technology also goes beyond the visual aspects so commonly thought of. Flash's capabilities extend into the realm of web site applications and data delivery. Learn more about dynamic web applications using Flash in our Web Applications section.

Dynamic Web Sites

First generation sites, created strictly with HTML and referred to as "static" sites, had to be updated manually, page by page. If you wanted to "freshen up" the look of the site or add a new section it was costly and time consuming. The more pages the bigger the problem and you had to know how to code. Those days are long gone thanks to dynamic web site design.

The site you're now viewing is an example of a dynamic web site. We've designed it to be flexible, easy to update and simple to maintain. By using a combination of DHTML, CSS, Coldfusion, and SQL database–a single change will be reflected instantly on every page whether there are 8 or 800 pages. Gone are the days of updating each page one at a time. News and time sensitive items are automatically updated dynamically by a database. Learn more about dynamic sites under Web Applications.

To learn more about our services please fill out our contact form or call.

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Web Design Areas

To learn about marketing your web site and our internet marketing services visit our Web Marketing section.